Thursday, February 4, 2010

Google Adwords for small business!

A little about my situation. I have never received any formal education for website design or Search Engine Optimization but I have learned a great deal from research and articles on the internet over the last 6yrs or so. In 2004 I started a car club online. Within just a couple years I had 4 car clubs running online. Their sites were generating a nice bit of revenue from vendor advertising through the sites as well as Google Ads. This was my first experience with Google and their advertising system. I was hooked after the first couple months of using the ads on my site as a means to make money to help pay the costs of the server and security for the sites every month. I sold the sites several years ago now and have not started any new sites. I found myself out of work about 5 months ago and ran into an old friend who hired me to work for the company he owns as a dispatcher. After starting to work I got interested in his website and his websites lack of traffic. I talked to my friend and told him a little about my former success with Google's Ads and asked him if he would be interested in trying the Google Adwords system as a means to get our ads on relevant search pages for the business we are in. In the first week I was still learning the system and how to set the max bid for keywords we wanted to target, as well as creating well thought out text ads to be displayed on Google's search pages. We did receive several clicks the first week but no generated business. In the second week so far though we have received 5 new customers thanks to the new Google Ads and the week is only half over. I believe with more tweaking and some changes to his companies website we could possibly get to where we are generating more than 15 to 20 new customers a week. Since it is a service we provide and not an actual product we sell I believe this is great. I have definitely been pleased with the results so far and look forward to the results of the next month or two as we get into warmer months. Since the service we provide spikes during warmer months I believe we will see a great response soon. If you have a small business and want to see a quick results to a targeted set of words Google Adwords is the way to go. Give it a try for a month and see what you think.

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